Investing in a cake display fridge can significantly enhance the appearance and sales of products in a bakery. The display fridge is an advertising platform that increases the visibility of cakes and other baked products, which is crucial in the encouragement of impulse purchases. It has been established through research that cake displays increase by 25% to 30% when they are displayed on well-lit glass-fronted fridges. This is primarily due to the added visibility since individuals are more likely to be drawn to freshly put cakes that are easily accessible.
A cake display fridge also benefits product freshness and quality. With precise temperature control, such fridges ensure that cakes and pastries are stored at a perfect temperature, fresh for longer periods. This is especially required for cream-based cakes and other foodstuffs that spoil easily. A cake display refrigerator will assist in reducing product wastage because fresh food is stored safely. Bakery business owners, for example, experience 15% reduced food wastage when they shift from standard storage to refrigerated display.
Frugality with finances is yet another reason a bakery should acquire a cake display refrigerator. New display refrigerators have advanced cooling systems that reduce energy consumption by as much as 20% compared to standard models. The cost of the energy savings will reimburse the upfront cost eventually. A mid-range cake display refrigerator will range in price from $1,000 to $3,000, but the cost savings on the utility bill can provide an ROI of one to two years.
In addition to improving product storage and waste minimization, a cake display fridge allows for better organization and presentation of the cakes. The majority of the models are adjustable in terms of shelves and trays, providing the convenience to pile cakes in a visually appealing manner that attracts attention. Through this improvement in organization, customers have their desired products displayed in an evident manner, leading to increased sales and customer satisfaction. A bakery in a high-traffic area, for example, said their sales of specialty cakes rose by 20% after they put in a high-quality display fridge.
As Ray Kroc, the founder of McDonald’s, once said, “The quality of a leader is reflected in the standards they set for themselves.” Similarly, the quality of display and storage of a bakery tells a lot about its standards and commitment to excellence in products. Investing money in a cake display fridge guarantees maintaining high presentation, freshness, and customer service levels.
For bakeries that want to maximize their operations, can cooler options can offer alternative storage for beverages, while a cake display fridge can offer confidence that cakes and pastries are stored at their optimal, both in freshness and presentation.