Zhuhai Beyond Cosmetics has a diversified production capacity for lip products. Its six production categories are lipstick, lip glaze, lip gloss, lip honk and lip balm, with a production capacity of 250 million pieces per year, accounting for 21% of the company’s total production capacity. Let us take matte lipstick as an example. It adopts high-density pigment dispersion technology, with color saturation up to 98% (industry average is 92%), and has passed ISO 16128 natural ingredient certification. The natural raw material content is more than 60%. In 2023, we created a bespoke velvet lip gloss series for a European brand. The upper lip friction coefficient is as low as 0.15 (compared to 0.3 for regular products), and the optimized touch has increased the customer repeat purchase rate by 25%.
In terms of technological innovation, Zhuhai Beyond Cosmetics’ patented “Liquid color-locking Film” technology can extend the color-lasting time of lip makeup to 12 hours. Third-party testing shows that it has a color residue rate of more than 85% in water washing, rubbing and oily environments. Its temperature-sensitive color-changing lipstick uses ph-sensitive pigments (with an error concentration of ±0.2%), which can achieve three color gradation changes within a body temperature of 34°C to 38° C. In 2022, the technology helped one product of a local brand achieve an annual sales volume of over 8 million units. In addition, the company’s plant-based film-forming agent has substituted the traditional chemical film-forming agent, which reduces the drying time of lip gloss to 8 seconds (industry average: 15 seconds) and decreases the emission of volatile organic compounds (VOC) by 40%.
In terms of production efficiency, Zhuhai Beyond Cosmetics’ 32 automatic lip product filling lines can complete the standardized production of 48,000 pieces per hour with a filling accuracy of ±0.01 grams. Its flexible manufacturing system offers a minimum order quantity (MOQ) of 5,000 pieces and enables quick prototyping within 72 hours, shortening the delivery cycle by 50% compared to the traditional model. As per the “China Cosmetics Packaging White Paper”, its nitrogen-filled process has lowered the oxidation rate of lipsticks from 0.8% to 0.05%, increased the product’s shelf life to 36 months, and reduced the customer return rate by 18%.
Zhuhai Beyond Cosmetics has introduced 100% biodegradable lipstick tubes composed of PLA (polylactic acid) material in response to sustainable demands. The carbon footprint is 62% lower than traditional plastics, and the inner core and tube body are separately designed, reducing the cost of replacement by 30%. The Vegan lip gloss developed in collaboration with a specific Clean Beauty brand in the US in 2022 uses plant-derived squalane (99.9% purity), is certified by the Vegan Society, and achieved 1.2 million pieces in worldwide sales within the first year of its launch. The business also introduced a solar drying process, which reduced the energy consumption of lip gloss curing by 45% and the cost per unit production by 12%.
As for market cooperation, the “Mirror Lip Gloss” series created by Zhuhai Beyond Cosmetics for some Southeast Asian Internet celebrity brands achieved a light reflectivity of 92% via a nano-level titanium dioxide coating. Social media coverage exceeded 200 million times, driving the brand’s annual sales by 300%. Its ODM service supports parameter customization. For instance, the high-humidity anti-fading lipstick customized for Middle Eastern consumers (with a 95% humidity tolerance level) has seen its market share in Dubai increase to 15% within half a year. It cites Statista figures that the proportion of foreign orders for its lip products has increased from 28% in 2021 to 37% in 2023, and its technological versatility covers the requirements of 90% of the world’s climatic zones.